3238 N Cambridge Ave, Milwaukee, WI
(414) 340-3890

Best Roofing Materials for Wisconsin Weather

Honest comparison of materials that actually work in Milwaukee's climate

Get Expert Material Advice

What Works Best in Wisconsin?

After installing thousands of roofs in Milwaukee, we can tell you what actually works in Wisconsin weather and what doesn't. Here's the truth: most residential roofs should be asphalt architectural shingles. They're the best combination of performance, cost, and longevity for our climate.

Wisconsin throws everything at your roof: heavy snow loads, ice dams, extreme temperature swings from -10°F to 95°F, and severe storms. Your roofing material needs to handle all of it for 20-30 years.

Roofing Materials Comparison

Asphalt Architectural Shingles

Cost: $120-$180 per square installed

Lifespan: 25-30 years

Best for: Most Milwaukee homes

Typical Project: $10,000-$15,000 for average home

Brands We Use: GAF, Owens Corning, CertainTeed

Pros

  • ✓ Excellent performance in Wisconsin weather
  • ✓ Best value (cost vs. lifespan)
  • ✓ Wide variety of colors and styles
  • ✓ Proven track record
  • ✓ Easy to repair if damaged
  • ✓ 25-30 year manufacturer warranties

Cons

  • ✗ Won't last as long as metal
  • ✗ Can lose granules over time
  • ✗ May fade slightly after 15-20 years

Holland's Take: This is what we recommend for 90% of Milwaukee homeowners. Best combination of durability, appearance, and value. Lasts 25-30 years with proper installation.

Metal Roofing

Cost: $300-$600 per square installed

Lifespan: 40-50+ years

Best for: Long-term homeowners, modern aesthetic

Typical Project: $25,000-$40,000 for average home

Types: Standing seam, metal shingles, metal tile

Pros

  • ✓ Lasts 40-50+ years
  • ✓ Excellent snow shedding
  • ✓ Fire resistant
  • ✓ Low maintenance
  • ✓ Energy efficient (reflects heat)
  • ✓ Modern, clean appearance
  • ✓ Lightweight

Cons

  • ✗ Costs 2-3x more than asphalt
  • ✗ Can be noisy in heavy rain/hail
  • ✗ Denting possible from large hail
  • ✗ Limited color options
  • ✗ Can show oil-canning (waviness)

Holland's Take: Worth it if you're staying long-term (15+ years) or want the absolute best snow shedding. The higher upfront cost is offset by the 40-50 year lifespan.

Basic 3-Tab Asphalt Shingles

Cost: $90-$120 per square installed

Lifespan: 15-20 years

Best for: Rental properties, tight budgets

Typical Project: $7,000-$10,000 for average home

Pros

  • ✓ Lowest upfront cost
  • ✓ Adequate for Wisconsin climate
  • ✓ Easy to install

Cons

  • ✗ Shorter lifespan (15-20 years)
  • ✗ Less attractive (flat appearance)
  • ✗ More susceptible to wind damage
  • ✗ Lower resale value impact

Holland's Take: We rarely recommend 3-tab shingles for homeowners. The extra $2,000-$3,000 for architectural shingles gets you 10 more years of life and better curb appeal. Do the math—it's worth it.

Quick Material Selection Guide

Choose Architectural Shingles If:

  • ✓ You want the best value (cost vs. lifespan)
  • ✓ You plan to stay in your home 10-20 years
  • ✓ You want a traditional look with good curb appeal
  • ✓ Your budget is $10,000-$15,000 for an average home

Choose Metal Roofing If:

  • ✓ You're staying in your home 20+ years
  • ✓ You want minimal maintenance forever
  • ✓ You prefer a modern, clean aesthetic
  • ✓ Budget is less important than longevity
  • ✓ You have a steep roof with snow accumulation issues

Choose 3-Tab Shingles If:

  • ✓ It's a rental property
  • ✓ You need the absolute minimum cost
  • ✓ You're planning to sell within 5-10 years

Honestly, we usually talk people out of 3-tab shingles. The extra cost for architectural is worth it.

Frequently Asked Questions About Roofing Materials

Still Not Sure Which Material Is Right?

Let's look at your specific roof together. We'll recommend what actually makes sense for your home, budget, and plans.

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