Why We Say No: The Dark Side of the Roofing Industry
In an industry where some contractors will do anything for a sale, saying "no" isn't always popular. But integrity matters more than profit. Here's what we won't do, and why.
We Won't Recommend Unnecessary Replacements
It happens all the time: a homeowner needs a simple repair, but a contractor recommends a full replacement because it's more profitable.
Our standard: If a repair will safely solve your problem and give you several more years, we'll recommend the repair - even though it means less money for us.
Example: Last month, a homeowner called expecting to need a $15,000 replacement. We repaired damaged flashing and a valley for $800. She got upset - she'd already mentally prepared for the big expense. But her roof will last another 5-7 years now.
We Won't Waive Your Insurance Deductible
Some contractors advertise "we'll cover your deductible!" This is insurance fraud, and it's illegal.
How it works: The contractor inflates the claim to cover your deductible, billing the insurance company more than the actual cost. This raises premiums for everyone and can result in claim denial if discovered.
Our standard: We bill accurately. We'll work with your insurance company to ensure fair coverage, but we won't commit fraud on your behalf.
We Won't Use Substandard Materials
Quality materials cost more, but they last longer and perform better. Some contractors cut costs by using inferior products while charging for premium ones.
Our standard: We use only reputable manufacturers with proven track records. We'll show you the exact products in your estimate, and that's what we'll install.
We Won't Start Work Without Proper Permits
Some contractors suggest skipping permits to "save time and money." This is a huge risk:
- Unpermitted work can affect insurance coverage
- It can complicate future home sales
- You have no recourse if work isn't up to code
- You could face fines and be required to remove the work
Our standard: We pull all required permits and schedule all necessary inspections. It's not optional.
We Won't Pressure You to Sign Immediately
High-pressure sales tactics are common in roofing. "This price is only good today" or "We need your signature now to lock in materials" are manipulation.
Our standard: Take your time. Get multiple bids. Read the contract thoroughly. Ask questions. We'll be here when you're ready.
We Won't Ignore Safety Standards
Cutting corners on safety puts workers at risk and can void warranties. Some contractors skip proper fall protection, scaffolding, or safety equipment to save money.
Our standard: OSHA compliance isn't optional. Our crews use proper safety equipment, and we maintain active workers' compensation insurance.
We Won't Chase Storms
After major storms, out-of-state contractors flood the area looking for quick jobs. Many do substandard work and disappear, leaving homeowners with no warranty support.
Our standard: We're local. We've been here for 20+ years, and we'll be here when you need warranty service. You know where to find us.
We Won't Hide Behind Fine Print
Some contractors have warranties that sound great but are full of exclusions and limitations buried in fine print.
Our standard: Our warranty terms are clearly explained upfront. If you have questions, we'll answer them honestly.
We Won't Disappear After the Job
Some contractors make themselves hard to reach after collecting final payment. Calls go unreturned, and warranty work is delayed or ignored.
Our standard: We answer our phones. If you have an issue, we address it promptly. We stand behind our work, period.
Why Being Honest Can Be Hard
Turning down easy money isn't always easy, especially when competitors are willing to cut corners. But we believe:
- Your home deserves quality work
- Our reputation is built over decades, not on single jobs
- Doing right by you means you'll trust us for future projects
- We have to sleep at night knowing we treated people fairly
Questions We Encourage You to Ask Every Contractor
- Will you recommend repair if it's a viable option?
- Do you pull permits for all required work?
- What happens if I'm not satisfied with the work?
- Can you provide proof of insurance?
- Will you be here in 5 years if I have warranty issues?
If a contractor hesitates on any of these, that tells you something important.
Our Promise
We're not perfect, but we're committed to doing right by you. That means sometimes we'll recommend less expensive options. Sometimes we'll tell you to wait. And sometimes we'll say no to work that doesn't need to be done.
If you want honest advice about your roof, get a free inspection or read more about our commitment to honesty. See what our customers say in our testimonials. Call us at (414) 340-3890. We'll tell you what you need to hear, not just what you want to hear.