Last Night, A Storm Hit Milwaukee. Our Customers Slept Right Through It.

It was 2:47 AM when the phone rang. The caller—a homeowner in Bay View—was standing in her kitchen, watching water drip from a light fixture. Outside, the wind was howling. The temperature had dropped to 8 degrees. And she was holding a bucket, wondering if her ceiling was about to collapse. She wasn't a Holland Exteriors customer. Not yet. But thirty minutes later, one of our emergency response team members was at her door. Within two hours, the leak was temporarily sealed, the damage assessed, and the homeowner was back in bed. Within twenty-four hours, we had a permanent repair scheduled and a detailed report ready for her insurance company. This is not unusual for us. It's Tuesday. Here's what makes us different: While other roofing contractors leave town for warmer climates in winter, we stay. While others tell homeowners to "wait until spring," we show up. While others see emergencies as inconveniences, we see them as our purpose. Because here's what we've learned in twenty years of Wisconsin winters: A roof doesn't fail when it's convenient. It fails at 2:47 AM. In a polar vortex. When your family is sleeping. When the stakes are highest. The average Milwaukee roof faces 51 inches of snow each winter. Forty-seven freeze-thaw cycles. Twenty-three days below zero. Winds that would make a sailor nervous. If your roof isn't built for that—if it wasn't installed by people who understand Wisconsin weather like we understand our own neighborhood—you're not sleeping soundly. You're sleeping temporarily. We've built 7,300 roofs in the Milwaukee area since 2005. We still get Christmas cards from customers we roofed in 2006. When someone asks us what makes Holland Exteriors different, we don't talk about our materials or our warranties. We talk about the 3 AM phone calls we answer. The emergencies we prevent. The sleep we protect. Because you're not buying a roof. You're buying twenty-five years of not thinking about your roof. You're buying the confidence that when the next winter storm rolls off Lake Michigan, your ceiling will stay exactly where it is.